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Our
Story
What makes light beautiful?
That’s the question founder Illya set out to answer in 2020, after his wife challenged him to explain what truly makes lighting flattering. Instead of guessing, he ran hundreds of real-world tests — photographing controlled setups with every diffusion, modifier, and reflector he could find.
​He anonymized the results and asked top cinematographers and gaffers to pick their favorites. Again and again, one surface stood out.
That experiment became Betty Luminous
Built in Portland, Oregon by a team with aerospace engineering experience — including custom solutions for NASA — Betty reflectors are designed for working filmmakers who want flattering, efficient, and reliable lighting tools that hold up under pressure.
Our Technology
Smart. Scalable. Shockingly flattering.
The Betty Luminous Reflector uses a unique micro-polymer surface to deliver Fresnel-like directionality with a gentle Gaussian fall-off — soft, sculpted light that looks incredible on skin.
Each reflector features dual-sided coatings and a magnet-based mounting system that makes setup fast, intuitive, and rock solid. They're fully modular — link multiple panels together into larger sources, swap orientations on the fly, and rig them anywhere from yokes to speed rails.
As Local 600 DP Eric Koretz says:
“The Betty projects a beautiful quality of light onto skin tones in a very pleasing way… I’ll be using them on many future projects.”
